Brand Strategy · Social · Creator Programs

Brand strategy, built by someone who still does the work.

I'm Florence Boza. For 19+ years I've built consumer brands at Mattel, Kimberly-Clark, and Unilever, across North America, Latin America, and Europe. Brand strategy, social, creator programs, the full system. What makes me different is that I never stopped doing the work itself. I can write the strategy in the morning and shoot the content in the afternoon. That's why my strategies actually ship.

Work with me on strategy, a senior contract role, or hands-on content.

See the work Work with me

19+ years building consumer brands
Global social strategy leader
Built and sold a brand at a 10x return
Hands-on content creator

Selected work

Private work available upon request

A handful of highlights from across brand channels, paid campaigns, and partnerships.

Little Words ProjectPaid Social Style

Little Words Project paid campaign

Originally created for my brand Neon Pink, then licensed by Little Words Project — running continuously on their paid campaigns for months.

Fisher-Price × NintendoProduct Demos

Little People × Nintendo launch

Launch content I created for the Little People × Nintendo product, approved and loved by both brands.

Fisher-Price × DisneyProduct Demos

Little People × Disney launch

Launch content I created for the Little People × Disney drop, approved by both brand teams.

Fisher-PriceBrand Storytelling

John Legend × Fisher-Price launch event

Recap of an influencer launch event I co-led at John Legend's home for a Fisher-Price partnership.

See the full content library

Brand experience

Strategy for global brands. Content that still feels human.

I have created, led, and overseen social content, creator campaigns, product storytelling, retail moments, paid social assets, organic content, and community led campaigns across major consumer brands.

I built a brand from zero. Then I sold it.

Before leading social for global brands, I founded a children's book and toy brand in Central America. I built the audience on social media before the first store opened. I signed partnerships with HarperCollins, Usborne, and Penguin Random House. A few years later I sold the company to the regional category leader for a 10x return. Everything I recommend to brands today, I have done with my own money on the line.

The Book Project, the children's book and toy brand I founded, built, and sold.

Ways to work with me

Content creation, strategy, or something in between.

Some brands need hands on content. Some need a smarter social strategy. Some need a partner who can step into a campaign, creator program, launch, or content system and help make it work. I can meet you where you are.

Brand & Social Strategy

For brands that need a stronger foundation. I can help define your brand positioning, social strategy, platform roles, creator strategy, and the plan to take a product or campaign to market.

Brand positioning
Brand strategy
Social strategy
Go-to-market planning
Launch strategy
Creator and influencer strategy
Campaign planning

Content Creation

For brands that need UGC, product demos, lifestyle videos, unboxings, tutorials, paid social style assets, or brand owned social content. I can create content that feels natural, clear, and easy for your audience to connect with.

UGC videos
Product demos
Lifestyle reels
Unboxings
Tutorials
Paid social concepts
Brand owned social content

Project Based Consulting

For brands that need support on a specific launch, campaign, creator program, partnership, retail moment, or content challenge. I can help shape the idea, organize the work, guide the creative, and make sure the final output is useful for the brand.

Launch support
Creator programs
Ambassador programs
Brand partnerships
Retail campaigns
Content direction
Creative reviews

Whether you need me behind the camera, behind the strategy, or somewhere in the middle, I can help turn the idea into content your brand can actually use.

About

Senior social strategy. Hands on content creation.

I bring a rare mix of senior social strategy and hands on content creation. Professionally, I build social ecosystems, creator programs, content frameworks, and campaigns for major consumer brands. Personally, I have loved making content for as long as I can remember.

What makes my work different is that I understand both sides. I know what feels natural to an audience, and I know what a brand needs the asset to do. I think through the hook, product benefit, audience, pacing, platform, usage, approvals, and how the content can work across organic social, paid campaigns, retail, websites, and community.

I also write You're Going To Want To Hear This, a newsletter about marketing, unfiltered.

Florence Boza jumping in front of the Hot Wheels sign at Mattel

Neon Pink Project

A content world I built from scratch.

Neon Pink is a personal project I built from scratch: a content channel and community helping parents raise confident tween girls. It showed my voice as a creator, my ability to build a content world end to end, and my love for storytelling that felt warm, useful, and deeply connected to real life.

@neonpinkmovement on Instagram